This video is a scene from James Bond man with the golden gun, in this scene James uses Brut to defend himself. This could be a point to start with my ideas, Brut is a defensive againist something or a must have wepon.
Brut's website have all the products, history and adverts over the years. Whats most intresting is their range of deodorants, they have six types and all with different colours and names. Again this could be a starting point for a team ideas, each on has a personaility.
Many of the new Brut ads have cheesey manly one-liners which are funny but don't improve the image of the product. Cheesy wit is the lowest form of advertising.Henry Cooper is a great icon in british and male history being remember for knocking our Ali along with a great boxing history. This along with the "help the heros" campaign that Brut is doing would go well with Henry Cooper, "remember the heros".
