Layout of posters/ adverts.

The layouts of most aftershave adverts are very similar. The aftershave bottle is in the bottom corner (usually the right) and the main focus is a man with a perfect body looking at you, towards you or at the woman he’s with. Because you can’t smell the aftershave they have to sell an idea or style. The advert has to stick in the mind of the viewer so when they come to try aftershaves they will think about trying yours. The colours used in the adverts are always the same as the bottle so there is a connection between the main focus and the bottle.