Brut slogan

I want to do a slogan related to the history of brut, be it a henry cooper refrence, help the heros or the 33% cologne. I used the Brut website for refrences and one liners from the adverts.                  http://www.brutformen.co.uk/gallery/ 

Ideas:
 67% man 33% Brut
Greatest Knock out
Release the Brut
Man, the essence of Brut
Brut, punch-gent
Be more than a man, be a Brut
Remember the Heros.
Brut-ish charm
33% more man than you.
I love the smell of Brut in the morning
Be the greatest, brut
Brut, what a knock out
Its hard to beat the best, Brut.
Become a Brut
Old classic, new Hit. Brut
delcare yourself a Brut
Proud to be Brut
"On to a winner" Always a winner.

Brut adverts today

Brut aftershave adverts today have cheesy one liners. Brut is aware of its ‘cheap’ and smell for ‘old grumpy men’, I feel this is just putting the product down. Some products can get away with making fun of itself but Brut doesn’t do it in a funny tasteful way.

The colour scheme is completely white and green, which are the colours of Brut. The text has a worn look; I think this is because it’s an old aftershave. The layout is a photo of brut from below and the text enhances the ‘looking up’ view.I think the target market is the older gentalman. I want to change the market to 18-late 20s, the older men will still wear and buy it if they like it. Choosing to go for a younger person will help boost sales and bring Brut back to the main bands market. To make it appeal to younger genaration the advertising must be simple, remeberable and funny.