Brut aftershave adverts today have cheesy one liners. Brut is aware of its ‘cheap’ and smell for ‘old grumpy men’, I feel this is just putting the product down. Some products can get away with making fun of itself but Brut doesn’t do it in a funny tasteful way.
The colour scheme is completely white and green, which are the colours of Brut. The text has a worn look; I think this is because it’s an old aftershave. The layout is a photo of brut from below and the text enhances the ‘looking up’ view.I think the target market is the older gentalman. I want to change the market to 18-late 20s, the older men will still wear and buy it if they like it. Choosing to go for a younger person will help boost sales and bring Brut back to the main bands market. To make it appeal to younger genaration the advertising must be simple, remeberable and funny.
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