Lynx is the most successful male deodorant on the market. It’s cheeky and easy to remember adverts keep it current, they also are constantly bringing out new fragrances with a twist. Some special edition, some can change sent when mix with another. All of there campaigns are around how using lynx can help you get girls and stop that embracing sent that you create.

Lynx focuses on the males sent getting the girls attetnion which is cheeky but not offensive. I want to use the same tounge and cheek humour in my poster.
All of the posters focus on the woman and the effect or want for the man. In my posters I want to be more the effect on the man more than the woman.