Old spice was a 1930s product that was much like Brut, they started strong then faded. But in early 2000's Procter & Gamble rebranded it. They made it an 'experience', something that you needed. Now they brnading it as something that can enhance the male experience for women. They new advert shows a man talking to the viwing woman at home saying everything they could have and how their man isn't like him but if they smelt like him its just as good.
I want to do they same with Brut but now advertise to the women but to the men. I want to show how Brut can add to their aura and make them remembered and wanted by women.
http://www.rocketxl.com/dev/oldspice/assets.htm#key For old spice history and comments.
No comments:
Post a Comment